Positioning in Small Business Marketing

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• TransWorld Benefits International Inc. Launches Innovative Small Business Loyalty Program Red Carpet Alliance (Business Wire via Yahoo! Finance)
  NEWPORT BEACH, Calif.----TransWorld Benefits International Inc., now doing business as 7G Companies, announced the launch of the Red Carpet Alliance program by the Company's Loyalty division, 7G Loyalty.



• Despite nervous lenders and borrowers, local small-business lending still seen as healthy (BizJournals)
  For Phil Cooper, vice president for commercial lending at Louisville?s Commonwealth Bank & Trust Co., the way to encourage banks to make more loans guaranteed by the U.S. Small Business Administration is simple:



• Symantec Reveals Small to Medium Business Data Protection Practices Not on Pace With Data Growth (Marketwire via Yahoo! Finance)
  Symantec Corp. announces today that a new independent study finds that small and medium businesses rate backup as their second-highest computing priority, after defense against viruses and other malware, and ahead of issues such as reducing costs and deploying new computers. Ninety-two percent of companies have deployed some form of data backup technology, yet 50 percent of those respondents ...



• Documenting Cyber Monday (The Oregonian)
  Integra Telecom has some powerful data this afternoon on "Cyber Monday," the practice of post-Thanksgiving online shopping. Integra, which provides Internet serve to small business customers, experienced a 30 percent jump in Web traffic today over a typical Monday. That's...



• Lone Star College System to host 22nd annual small business awards banquet (The Potpourri)
  Fifteen finalists have been selected for the Lone Star College System Small Business Development Center Business of the Year Awards, including three from Tomball.



• Small Business Tips for a Challenging Economy (Carteret County News-Times)
  (ARA) - As the world's economy becomes more and more challenging, small business owners need to find ways to keep their business afloat. Here are some tips to maintaining good customer relations while managing the bottom line:



• Small business resources (Houston Chronicle)
  Events of interest to small business entrepreneurs.



• Survey: Cash flow big issue for small firms (BizJournals)
  About 44 percent of small-business owners this month reported they had experienced cash flow issues over the past 90 days, up from 38 percent in October.