Positioning in Small Business Marketing
Traditional Print Publishing versus Online Publishing Posted By : Miles Galliford
June 29, 2007 on 7:47 am | In small business news |Most print publishers want to expand their businesses online. Some already have websites, whilst many others plan on launching them soon. However, to be successful, traditional publishers must understand the differences between the two mediums. Most believe they do, but if you look at what many of them are doing online, they clearly don’t. They end up trying to replicate what they do offline on the internet.
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