This cricket writes great salesletters

September 25, 2007 on 5:22 pm | In small business news |

Useless trivia fact: Did you know the number of cricket chirps you hear within 15 seconds (plus 37) reveals the current air temperature?

Are you thinking, “Wow, that’s pretty cool — but what does that have to do with writing a great salesletter?”

Legendary copywriter Gary Halbert reveals how to combine useless trivia facts as your “opener” in salesletters to engage your prospects into buying just about anything…

More: continued here

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