Positioning in Small Business Marketing

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• Small Business Tips for a Challenging Economy (Carteret County News-Times)
  (ARA) - As the world's economy becomes more and more challenging, small business owners need to find ways to keep their business afloat. Here are some tips to maintaining good customer relations while managing the bottom line:



• IT firms shunning web-based technologies (VNU Net via Yahoo! UK & Ireland News)
  Organisations in the IT sector are failing to exploit the business benefits of internet technologies in the workplace, with only a small proportion using Web 2.0 tools such as online applications, according to research by the Chartered Management Institute (CMI).



• Not quite business as usual in this class (Daily Press)
  Future business executives are building resumes early at Denbigh High School. Walking into Classroom 105 of Denbigh High School means entering the headquarters of three small businesses.



• Despite nervous lenders and borrowers, local small-business lending still seen as healthy (BizJournals)
  For Phil Cooper, vice president for commercial lending at Louisville?s Commonwealth Bank & Trust Co., the way to encourage banks to make more loans guaranteed by the U.S. Small Business Administration is simple:



• Small businesses hit hard times: 'The worst I have seen it' (The Times and Democrat)
  Orangeburg small business owners say the much-talked-about economic downturn has hit close to home, resulting in lower sales and forcing businesses to streamline operations just to stay above water.



• Business Buzz (London Free Press)
  The deadline is approaching for new London businesses to win $45,000. The London Small Business Centre will accept submissions until Dec. 12 for the competition that offers cash and prizes to fledgling businesses with the best business plan.



• Symantec Reveals Small to Medium Business Data Protection Practices Not on Pace With Data Growth (Marketwire via Yahoo! Finance)
  Symantec Corp. announces today that a new independent study finds that small and medium businesses rate backup as their second-highest computing priority, after defense against viruses and other malware, and ahead of issues such as reducing costs and deploying new computers. Ninety-two percent of companies have deployed some form of data backup technology, yet 50 percent of those respondents ...



• Small business resources (Houston Chronicle)
  Events of interest to small business entrepreneurs.



• Survey: Cash flow big issue for small firms (BizJournals)
  About 44 percent of small-business owners this month reported they had experienced cash flow issues over the past 90 days, up from 38 percent in October.