Positioning in Small Business Marketing
Logos are not made for the sake of having one
July 26, 2007 on 9:12 am | In small business news |Logos are not just created to have a visual or graphic representation of a certain product or service. They are there for a purpose.Before planning one, however, there are two important things you need to remember to ensure that your logo is done the way you want it to. In short, no hassles.What are these?Less color is equals to fewer problems.When choosing colors, make sure they can be easily converted from CMYK or process colors. This will allow huge cost savings when printing stationery and marketing materials.A brightly colored logo may work in signage or on television, but may not be suitable for reproduction in a newspaper. Always remember the golden rule: Keep the colors simple.Register your logo before you print it
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