Positioning in Small Business Marketing
Is Your Site Ugly And Unprofessional?
May 28, 2007 on 10:04 pm | In small business news |How many times have you gone to a web site, glanced at the hideous design for a few seconds, then quickly hit the back button to move on to a more professional site? I do this all the time, especially when buying a product or service when I have multiple sites to choose from — a sloppy, poorly designed site is deemed to be unprofessional and careless just from the visual cues — as unfair as that may be. Just like in life, looks matter, and people judge you immediately based on your physical appearance.
Unless you are a skilled designer, you should probably avoid building your own site design. Please, for the sake of your business future, either pay someone to design your site or use a quality web site template. By “quality web site template” I mean one that is css-based, valid html or xhtml, uses properly optimized images and contains the absolute minimun code necessary. Of course, it should also look great — this alone eliminates 95% of all templates I’ve ever seen, especially those junky template packages you see all over ebay.
This site has some fantastic templates that meet all of the above critera and look absolutely amazing.
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