Positioning in Small Business Marketing
Freelance or in-house staff in the translation industry.. Posted By : jeroeno
March 30, 2008 on 12:48 pm | In small business news |When you have set up a translation agency you are not likely to bother about hiring staff at first, as you will have to invest all of your energy and effort in putting in place effective mechanisms to attract clients. In the beginning, therefore, the focus will be on Marketing & Sales rather than on the actual translation work. However, as orders start coming in which they will once paper and online tools are operational you may soon find that you run out of capacity, especially if you do the translating yourself as well as the marketing. Unless you firmly intend to remain a one-man business, your well-run and ambitious translation agency will inevitably face the dilemma of expansion, usually within a year.
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