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	<title>Positioning in Small Business Marketing</title>
	<link>http://website-promote.info</link>
	<description>Tips to supercharge your small online business</description>
	<pubDate>Wed, 16 Apr 2008 15:59:15 +0000</pubDate>
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	<language>en</language>
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		<title>Is Incorporating Your Small Business Best For You?</title>
		<link>http://website-promote.info/planning/is-incorporating-your-small-business-best-for-you</link>
		<comments>http://website-promote.info/planning/is-incorporating-your-small-business-best-for-you#comments</comments>
		<pubDate>Wed, 23 Jan 2008 20:08:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[planning]]></category>

		<guid isPermaLink="false">http://website-promote.info/planning/is-incorporating-your-small-business-best-for-you</guid>
		<description><![CDATA[by: Jeff Schuman
There comes a point in time when every small business person
contemplates on whether to incorporate their business or not. A
lot of times small businesses start out sole proprietorships,
and then become incorporated as the business expands and
develops. Small business incorporating can be a difficult
decision, and with this article you’ll gain a little bit of
knowledge [...]]]></description>
			<content:encoded><![CDATA[<p>by: <span style='color:#FB7014'>Jeff Schuman</span></p>
<p>There comes a point in time when every small business person<br />
contemplates on whether to incorporate their business or not. A<br />
lot of times small businesses start out sole proprietorships,<br />
and then become incorporated as the business expands and<br />
develops. Small business incorporating can be a difficult<br />
decision, and with this article you’ll gain a little bit of<br />
knowledge on the advantages and disadvantages.</p>
<p>There are many advantages to incorporating your small business,<br />
but limited liability is one of the biggest advantages. When<br />
you have sole proprietorship to the company all the liability of<br />
the company is on the owner. When incorporating the business,<br />
your only liability is to however much you invest in the company.</p>
<p>With sole proprietorship, all of your personal belongings, such<br />
as car and home, can be turned over to help pay the debt of the<br />
business. As a shareholder in the business, you have no<br />
responsibility whatsoever for the debts of the business, that is<br />
of course unless you give a guarantee.</p>
<p>Another advantage to incorporating a small business is the<br />
ability to raise money so much easier. With the ability to<br />
raise money much easier, this increases the odds of the<br />
corporation growing and expanding. Yes, you’re saying any sole<br />
proprietorship can borrow money and incur debt like any<br />
corporation. However, with a corporation you can sell shares<br />
and raise equity capital, which is a big advantage in that you<br />
generally don’t have to repay equity capital and it has no<br />
interest.</p>
<p>There are many tax advantages with becoming a corporation that<br />
you can take a look at as well. Some of these advantages<br />
include income splitting, potential tax deferral and more.<br />
Along with the reasons above, a corporation can have an<br />
unlimited life. The life of a corporation is not dependent on<br />
particular individuals, but the company as a whole. With this,<br />
the company has the opportunity of lasting forever just as long<br />
merges with another company or goes bankrupt.</p>
<p>Now that I’ve buttered up the idea of incorporating your small<br />
business, let’s take a look at some of the possible negatives.</p>
<p>As you incorporate your small business, there now will be two<br />
tax returns to file each year, one for your personal income and<br />
one for the corporation. This may not be a huge deal, but<br />
unlike a sole proprietorship a corporation cannot deduct its<br />
losses from the personal income of the owner. Plus, having<br />
another tax return is the last thing another business owner<br />
wants to deal with.</p>
<p>As a corporation is much larger and more complex then a small<br />
business, therefore the cost to create one is much higher. Just<br />
to set up the corporation will cost a lot more, then you have to<br />
tack on the increased maintenance fees, accounting fees, and<br />
more.</p>
<p>As with everything else, a larger business means more paperwork<br />
that must be taken care of. Corporations must keep a minute<br />
book, which contains the corporate bylaws and minutes from<br />
corporate meetings. Reports and tax returns must be completed<br />
neatly and in a timely fashion. All of the business bank<br />
accounts and records have to be kept separate from personal<br />
accounts and assets. That may sound like a load, but that is<br />
just the start of the increased paperwork that comes with the<br />
territory of incorporating your small business.</p>
<p>While there are many advantages and disadvantages to<br />
incorporating your small business, the decision ultimately goes<br />
to you. It is a decision that could make or break your<br />
business, therefore much more research is recommended. However,<br />
small business incorporating should be a thing that suites you<br />
and others associated with you best.</p>
<p> About the author:<br />
Small business grants and small business resources to help you start and run your own small business. Small business training, information, articles, loans, and more.<br />
<a href="http://www.sites-plus.com" target="_blank">http://www.sites-plus.com</a></p>
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		<title>Guidelines For Planning &#038; Conducting Employment Interviews</title>
		<link>http://website-promote.info/planning/guidelines-for-planning-conducting-employment-interviews</link>
		<comments>http://website-promote.info/planning/guidelines-for-planning-conducting-employment-interviews#comments</comments>
		<pubDate>Mon, 14 Jan 2008 03:26:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[planning]]></category>

		<guid isPermaLink="false">http://website-promote.info/planning/guidelines-for-planning-conducting-employment-interviews</guid>
		<description><![CDATA[by: Nick Roy, MBA, MAHRM 
As a small business owner and manager, you are faced with a number of challenges. One of which is the hiring and managing of your employees. You are responsible for the productivity of your people in an ever changing business environment.
You post a job opening in the local paper on [...]]]></description>
			<content:encoded><![CDATA[<p>by: <span style='color:#FB7014'>Nick Roy, MBA, MAHRM </span></p>
<p>As a small business owner and manager, you are faced with a number of challenges. One of which is the hiring and managing of your employees. You are responsible for the productivity of your people in an ever changing business environment.</p>
<p>You post a job opening in the local paper on a job board, such as Monster.com, and you will be flooded with resumes. Resumes from people that claim that they have the knowledge, skills, and abilities that you require for that job. Your responsibility as a small business owner is to find that &#8220;diamond in the ruff.&#8221;</p>
<p>Here are some guidelines that I have used in conducting interviews of web designers and programmers from days owning a web design company.</p>
<p>A couple of key points to keep in mind:</p>
<p>NEVER ask a yes/no question. These types of questions need to be reserved for the application form.</p>
<p>ALWAYS ask open ended questions. When I interviewed to fill positions in my web design company, I treated the interview as an oral examination. The goal is to make the applicants think so that you can select the most qualified to be in your organization. The more grueling your selection process into your organization, the more your employees will have in common with one another, since they have all gone through that grueling examination. They will feel that they are the cream of the crop.</p>
<p>Let&#8217;s say that you were hiring for a Training Manager. One type of question that you could ask in the first interview is this:</p>
<p>&#8220;When does team or group learning make sense or not make sense?&#8221;</p>
<p>Here is another example of questions that you could ask applicants for a Recruiter position.</p>
<p>&#8220;Is a contingent job a good job? Will contingent work grow in the future?&#8221;</p>
<p>&#8220;What are some positive aspects of using the Internet as a recruiting source? What are some dangers?&#8221;</p>
<p>This is fundamental background knowledge of the field that the applicant is applying to work in. The goal with asking a question like this is to evaluate the applicants knowledge of their field. If they can&#8217;t answer the question, then it appears that they are lacking the knowledge of their field.</p>
<p>If applicants pass this examination, then they can move on to the next interview (i.e. examination). The purpose of this examination will be on their problem solving and decision making abilities. Every position in a company requires the employee to possess problem solving and decision making abilities.</p>
<p>Here is an example question you could ask an applicant applying for a retail position.</p>
<p>You are stocking shelves when a customer approaches you and asks about a certain product. You know that you don&#8217;t carry that particular product, but the customer insists that she has bought a similar product at another store. How would you handle this situation?</p>
<p>This is a type of situational question that assesses an applicants customer service skills. You know that the applicant has the knowledge, because they made it to this round. What you are assessing is whether the applicant can apply their knowledge to a particular situation to solve a customer service problem.</p>
<p>Treating the employment interview as an oral examination, can better assist you as a small business owner to decide which applicant has the knowledge, skills, and abilities to &#8220;contribute&#8221; to the success of your organization.</p>
<p>About the author:<br />
About the Author<br />
Nick Roy is the Owner of The Human Resources Research Institute (http://research.nickroy.com). He currently holds a Master of Business Administration and Master of Arts in Human Resources Management from Hawaii Pacific University, and a Bachelor of Science in Hospitality Management from Florida Metropolitan University, Fort Lauderdale.</p>
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		<title>The 8 Toughest Business Questions</title>
		<link>http://website-promote.info/planning/the-8-toughest-business-questions</link>
		<comments>http://website-promote.info/planning/the-8-toughest-business-questions#comments</comments>
		<pubDate>Sun, 30 Dec 2007 19:46:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[planning]]></category>

		<guid isPermaLink="false">http://website-promote.info/planning/the-8-toughest-business-questions</guid>
		<description><![CDATA[by: Michael Brassil
Do you ever wonder if you will really succeed with your
small business? You may have a number of special traits, but
how well developed are they? There are qualities of endeavor
and achievement that are common to successful business
owners. Ask yourself these questions to see if you have what
it takes.
1. How will the business affect [...]]]></description>
			<content:encoded><![CDATA[<p>by: <span style='color:#FB7014'>Michael Brassil</span></p>
<p>Do you ever wonder if you will really succeed with your<br />
small business? You may have a number of special traits, but<br />
how well developed are they? There are qualities of endeavor<br />
and achievement that are common to successful business<br />
owners. Ask yourself these questions to see if you have what<br />
it takes.</p>
<p>1. How will the business affect your family? The first few<br />
years of business start­up can be hard on family life. The<br />
strain of an unsupportive spouse may be hard to balance<br />
against the demands of starting a business. There also may<br />
be financial difficulties until the business becomes<br />
profitable, which could take months or years. You may have<br />
to adjust to a lower standard of living or put family assets<br />
at risk.</p>
<p>2. How will you support your family while building up your<br />
business? This question must be worked out according to<br />
each persons’ individual circumstances. Many people start<br />
out on a part-time basis. Then when their incomes reach a<br />
certain level they will switch over to full time. Granted,<br />
if you take this &#8220;safer and surer&#8221; approach, it may take you<br />
longer to reach the goals you set for your new business, but<br />
you will save yourself (and those who depend on you<br />
financially) a lot of anxiety. Ultimately, like the turtle<br />
in the race who moved ahead slowly yet steadily, you will<br />
have a greater chance of reaching the finish line.</p>
<p>3. How well do you get along with different personalities?<br />
Business owners need to develop working relationships with a<br />
variety of people including: customers; vendors, staff;<br />
bankers; and professionals such as lawyers, accountants and<br />
consultants. Can you deal with a demanding client, an<br />
unreliable vendor or cranky staff person in the best<br />
interest of your business?</p>
<p>4. How good are you at making decisions? Small business<br />
owners are constantly required to make decisions under<br />
pressure.</p>
<p>5. Do you have the physical and emotional stamina to run a<br />
business? Business ownership can be challenging and<br />
exciting. But it is also a lot of work. Can you face 12­hour<br />
work days for six or seven days a week?</p>
<p>6. How well do you plan and organize? Research indicates<br />
that many business failures could have been avoided through<br />
better planning. Good organization of: financials;<br />
inventory; schedules; production; can help avoid pitfalls.</p>
<p>7. Do you have the drive to maintain your motivation?<br />
Running a business can wear you down. Some business owners<br />
feel burned out by having to carry all the responsibility on<br />
their shoulders. Strong motivation can help to survive<br />
slowdowns, as well as periods of burnout.</p>
<p>8. Do you have the discipline to do what has to be done?<br />
When working for someone else, it becomes routine to rise<br />
early, be well-groomed and get to the office on time.<br />
However, a significant number of people starting up a small<br />
business at home all too often find themselves at 10:00 in<br />
the morning in their bathrobes, drinking a second or third<br />
cup of coffee.</p>
<p>Make no mistake, starting a successful small business is<br />
hard work. BUT, it is also highly rewarding! Attack the<br />
challenge head-on and success will be yours. </p>
<p>About the author:<br />
Michael (Mike) Brassil is author of &#8220;The Only Business Start-Up Guide Your Will Ever Need.&#8221; Download two chapters &#8212; Starting a New Business and The Home Working Revolution &#8212; at: <a href="http://www.ImpactGuide.com" target="_blank">http://www.ImpactGuide.com</a></p>
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		<title>Small Business Pricing Strategies</title>
		<link>http://website-promote.info/planning/small-business-pricing-strategies</link>
		<comments>http://website-promote.info/planning/small-business-pricing-strategies#comments</comments>
		<pubDate>Tue, 18 Dec 2007 15:31:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[planning]]></category>

		<guid isPermaLink="false">http://website-promote.info/planning/small-business-pricing-strategies</guid>
		<description><![CDATA[by: Sharron Senter
It&#8217;s tough out there, particularly because of layoffs and our sluggish economy. So what&#8217;s a small business entrepreneur trying to make a living to do? Try these low-cost pricing strategies to keep sales moving.
TACTIC #1 &#8212; Never simply slash your prices, unless you&#8217;re trying to empty obsolete inventory. Instead, try repackaging your prices [...]]]></description>
			<content:encoded><![CDATA[<p>by: <span style='color:#FB7014'>Sharron Senter</span></p>
<p>It&#8217;s tough out there, particularly because of layoffs and our sluggish economy. So what&#8217;s a small business entrepreneur trying to make a living to do? Try these low-cost pricing strategies to keep sales moving.</p>
<p>TACTIC #1 &#8212; Never simply slash your prices, unless you&#8217;re trying to empty obsolete inventory. Instead, try repackaging your prices so they&#8217;re more affordable in the short-run so more prospects can afford them. For example, rather than pricing your service for the year, &#8220;Our monthly newsletter is only $39 for the year.&#8221; Instead, try &#8220;Our monthly newsletter is only $3.25 per month.&#8221; If you accept credit cards, it&#8217;s very easy to set up reoccurring monthly charges that are billed to your subscribers without having to intervene every month beyond the initial account set up. The upside to offering your subscription on a monthly basis is that you can now market a $3.25 headline versus a more expensive $39 headline, i.e. you&#8217;re able to offer services at a more affordable rate without slashing prices.</p>
<p>ANOTHER EXAMPLE<br />
Here&#8217;s another example. Just last night I was on the phone with a potential marketing client. As a small business owner she&#8217;s trying to get some marketing help and is on a tight budget. My standard hourly consulting fee is $225, which is not always appealing to some businesses. However, in trying to work within her budget I suggested that my services could be more affordable for her if she allowed me to help her through email instead of face-to-face or on the phone. Let&#8217;s face it, when you&#8217;re on the phone with a client it takes longer to accomplish what you&#8217;re doing since you&#8217;re not only answering their questions, but you&#8217;re building a relationship and talking about unrelated topics. It&#8217;s difficult not to. In fact, you should! No matter what type of consultant you are, building a successful business is not about the initial sale, it&#8217;s about establishing a long-term relationship with customers. One-off sales don&#8217;t lend themselves to growing a profitable business; rather, deep customer relationships do! However, since I was able to establish a trustworthy and comfortable relationship with my prospect on the phone, she thought my marketing services through email would be a win-win. Did I slash my prices? No, instead I found a more efficient way to offer my services, whereby I could offer them in less time and therefore, my client will pay less money. This strategy could work for business coaches, fitness experts or personal chefs, when the latter prepares meals in her home rather than in a client&#8217;s home.</p>
<p>TACTIC #2 &#8212; Create tightly niched product or service offerings. For example, if you&#8217;re operating a personal concierge service, rather than just offer errand services at $25 an hour, try prepackaging specific errands with associated lower pricing. Why? Because you can offer a more aggressive price when isolating your fee to one particular service. If your customer challenges your reduced price as compared to your higher hourly fee, your response is simply, &#8220;I&#8217;m able to offer this lower packaged price because of economies of scale. While I&#8217;m out delivering your bundles to the Post Office, I&#8217;m also delivering packages for five other customers.&#8221; Ultimately, your customers will never know how many other customers you&#8217;re delivering for that day; however, the key is not to simply slash your pricing because you believe that reducing your prices will bring you more business. The key is to provide consistent and professional pricing practices.</p>
<p>P.S&#8230;Yes, business is slow for many entrepreneurs right now; however, be cautious with your pricing methods. Don&#8217;t simply slash prices; instead incorporate long-term and short-term strategies that are always complementary to each other. If you offer a product for $15 today, then again at $35 six months from now, you must have your reasons in place, otherwise you&#8217;ll aggravate your customers.</p>
<p>About the author:<br />
Sharron Senter is a New England-based marketing consultant, speaker, writer and founder of Senter &amp; Associates, a marketing communications firm that helps small businesses deploy low-cost marketing strategies. Sharron is well known for her free monthly emailed marketing tips, found at <a href="http://www.sharronsenter.com" target="_blank">http://www.sharronsenter.com</a>She&rsquo;s also the cofounder of <a href="http://www.VisitingGeeks.com" target="_blank" >http://www.VisitingGeeks.com</a>&ndash; an onsite computer repair, networking and security company based north of Boston.</p>
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		<title>Don’t Let Passions Rule When Buying A Business</title>
		<link>http://website-promote.info/planning/don%e2%80%99t-let-passions-rule-when-buying-a-business</link>
		<comments>http://website-promote.info/planning/don%e2%80%99t-let-passions-rule-when-buying-a-business#comments</comments>
		<pubDate>Sun, 30 Sep 2007 16:46:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[planning]]></category>

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		<description><![CDATA[by: David E Coffman CPA/ABV, CVA
For many, the American dream of owning a business is in queue right behind owning a home. I was a teenager when I owned my first business. Since then I have bought or started many businesses and helped others do the same. Here are some common mistakes I have witnessed [...]]]></description>
			<content:encoded><![CDATA[<p>by: <span style='color:#FB7014'>David E Coffman CPA/ABV, CVA</span></p>
<p>For many, the American dream of owning a business is in queue right behind owning a home. I was a teenager when I owned my first business. Since then I have bought or started many businesses and helped others do the same. Here are some common mistakes I have witnessed or committed myself.</p>
<p>Paying too much</p>
<p>This results from the combination of all other mistakes. Many new business owners set themselves up for failure by paying too much, which results in higher loan payments, lower operating funds, and reduced borrowing capacity.</p>
<p>Letting your emotions rule</p>
<p>If you have always dreamed of owning a business, it is very easy to get caught up in the strong emotions invoked by seeing those dreams coming true. To counteract your emotions, take your time, do your homework, and enlist the help of objective advisors.</p>
<p>Paying for potential</p>
<p>You should only pay for the business as it stands at the date of purchase, not what it could be in the future. You will have to spend time, effort, and money to develop its potential. The seller chose not to invest these things, so he does not deserve to be paid for them.</p>
<p>Not evaluating yourself</p>
<p>Do you have what it takes to run this business? Try to match your strengths to the important duties you will be required to perform. Running a small business requires the owner to do many things. No one can be good at them all, so make provisions for those areas in which you are the weakest. Some tasks like payroll and bookkeeping can easily be contracted to outside vendors. Possibly your spouse, other family member, or a partner could do things that you cannot or do not want to do.</p>
<p>Not building a team of experts</p>
<p>At a bare minimum, you should enlist the aid of an attorney and a CPA. The attorney can prepare and review documents, help structure the deal, and make you aware of legal and liability issues. The CPA can provide a financial analysis of the business, and advise you about tax and accounting matters. You should consider adding a business valuation professional. His valuation report can be used to determine the reasonableness of the asking price, negotiate a lower price, and provide valuable information about the business, the industry, the competition, and the economic conditions.</p>
<p>Relying on bad information</p>
<p>You should verify all important information about the business. Your CPA can check financial information like receivables, payables, and inventory. Your attorney can review loan documents, leases, and contracts. Your business valuation professional can analyze the competition, the industry, and the economic conditions. Use independent appraisers to value real estate and equipment. Get a credit report on the business through your CPA or banker. You can do some of the investigating yourself to save money, but do not cut too many corners – it may cost you in the long run.</p>
<p>Changing too much, too fast</p>
<p>Once you own the business, you will be tempted to start making wholesale changes from day one. You risk alienating long-time employees and customers. Unless the business is in bad financial condition and needs immediate action, its better to take some time to get to know the business, your employees, and your customers before making changes. This is a perfect time to solicit suggestions from employees and customers.</p>
<p>Buying a business because you like to do what the business does</p>
<p>One reason restaurants have a high failure rate is people buy or start them because they like to cook. Very few restaurant owners spend time cooking. Their time is spent managing staff, ordering supplies, doing paperwork, and handling daily crises. A small business owner must wear many hats – including that of manager.</p>
<p>Not being interested in the business’s product or service</p>
<p>I made the mistake of thinking that because I am a CPA and smart that I could own and operate any business. I bought a business that sold high-performance auto parts to young men who drove jacked-up, four-wheel drive pickup trucks and went to the drag races every weekend. I did not do either and never understood why anyone would. I could not relate to my customers and went out of business in about a year.</p>
<p>Conclusion</p>
<p>Buying a business is a complicated, emotional process. By avoiding these costly mistakes, you can prevent turning your dream into a nightmare.</p>
<p>About the author:<br />
David E. Coffman CPA/ABV, CVA has 30 years of experience working with and operating small businesses. His web site <a href="http://biz-buying-selling.com" target="_blank" >http://biz-buying-selling.com</a>offers many useful articles, links, and other resources for potential buyers and sellers of small businesses. </p>
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		<title>Outsourcing - Is it for my business?</title>
		<link>http://website-promote.info/planning/outsourcing-is-it-for-my-business</link>
		<comments>http://website-promote.info/planning/outsourcing-is-it-for-my-business#comments</comments>
		<pubDate>Thu, 27 Sep 2007 03:36:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[planning]]></category>

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		<description><![CDATA[by: Jakob Jelling
There are definitely advantages, but make sure you make an informed decision!
There are a lot of advantages to outsourcing, however, there are also some disadvantages. Since this is such a huge issue, and such a large decision for you to make regarding your company, you should make sure that you take a good [...]]]></description>
			<content:encoded><![CDATA[<p>by: <span style='color:#FB7014'>Jakob Jelling</span></p>
<p>There are definitely advantages, but make sure you make an informed decision!</p>
<p>There are a lot of advantages to outsourcing, however, there are also some disadvantages. Since this is such a huge issue, and such a large decision for you to make regarding your company, you should make sure that you take a good look at both sides of the issue before you make your decision. Make sure you know exactly what you stand to gain or lose by outsourcing your work.</p>
<p>First of all, the advantages of outsourcing for your business are that you&#8217;ll be able to get some of the less important jobs done for cheaper. For instance, if you&#8217;re finding that you do not have enough money in your budget to make necessary changes in order to keep your business afloat, then you should probably find a way to reduce the amount of money that you&#8217;re spending.</p>
<p>Another advantage of outsourcing is that there are actually other companies and places where you can get the work done better than you are already in your own company. Not only that, but if you have a company that requires a large number of different products or services in order to function, it might take less time for you to find a good outsourcer than it would take you to train new people.</p>
<p>There are a few disadvantages to outsourcing, however, and you should definitely take those into account as well. For one thing, if you outsource, it means that you&#8217;re going to have to work very closely with the company that you outsource your work to. Otherwise, you won&#8217;t get the finished work as soon as you need it. Having another company involved in your business might get tiresome after a while.</p>
<p>Another thing that you should consider is that depending on where you outsource to, it might hurt your business. This is generally only a big deal if who your customers are really matters, or if you&#8217;re a very small business. Some people shop at small businesses because they&#8217;re local - and if you&#8217;re a business like that, then outsourcing might be to your disadvantage.</p>
<p>In the end, however, the question of whether or not outsourcing is right for your business can only be answered by you. </p>
<p>About the author:</p>
<p>Jakob Jelling is the founder of <a href="http://www.cashbazar.com" target="_blank">http://www.cashbazar.com</a>Visit his website for the latest on personal finance, debt elimination, budgeting, credit cards and real estate.</p>
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		<title>Using SWOT Analysis To Improve Your Business</title>
		<link>http://website-promote.info/planning/using-swot-analysis-to-improve-your-business</link>
		<comments>http://website-promote.info/planning/using-swot-analysis-to-improve-your-business#comments</comments>
		<pubDate>Wed, 19 Sep 2007 18:36:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[planning]]></category>

		<guid isPermaLink="false">http://website-promote.info/planning/using-swot-analysis-to-improve-your-business</guid>
		<description><![CDATA[by: David E Coffman CPA/ABV, CVA
Analyzing the strengths, weaknesses, opportunities, and threats (SWOT) of a business is a well-established tool that is widely used by academics, consultants, and advisors. Although it is a simple concept, business owners often struggle when trying to use it because it is so broad. It is difficult to determine where [...]]]></description>
			<content:encoded><![CDATA[<p>by: <span style='color:#FB7014'>David E Coffman CPA/ABV, CVA</span></p>
<p>Analyzing the strengths, weaknesses, opportunities, and threats (SWOT) of a business is a well-established tool that is widely used by academics, consultants, and advisors. Although it is a simple concept, business owners often struggle when trying to use it because it is so broad. It is difficult to determine where to start, what questions to ask, and where to focus. The obvious problems get attention while many other important issues get overlooked. SWOT analysis is a great tool, but its effective use requires additional structure.</p>
<p>Strengths and weaknesses relate to internal factors, while opportunities and threats cover external ones. The internal factors can be divided into five categories: management, workforce, sales and marketing, operations, and financial. The external factors are also divided into five categories: threat of new entrants, bargaining power of suppliers, bargaining power of customers, threat of rivalry from competitors, and threat of substitution.</p>
<p>To approach the analysis in a structured way, prepare a checklist using the categories mentioned above. Identify factors within each category that are important to your business. Under management for example, a major weakness for virtually every small business is relying too heavily on the owner. What would happen to the business if something happened to the owner? In the workforce category a factor could be employee turnover and the availability of new hires. The threat of new entrants might include the possibility of a big box retailer opening near your business. The bargaining power of suppliers and customers categories should consider the possibility of losing a major supplier or customer. Come up with several factors for each category to complete the checklist. It is important that you do not try to rate or solve each issue as you identify them. If you do, you will get bogged down on each factor and never complete the analysis.</p>
<p>Once the checklist is complete, you should rate each factor based on its importance to your business. Use an alphabetical scale from A to E, where A = very important, B = important, C = some importance, D = little importance, and E = not important. Next rate each factor based on proficiency (internal) or vulnerability (external). Use a numerical scale from 1 to 5, where 1 = very proficient or not vulnerable, 2 = proficient or little vulnerability, 3 = average proficiency or some vulnerability, 4 = poor proficiency or vulnerable, and 5 = deficient or very vulnerable.</p>
<p>The factors with the lowest letter and highest number (A5) are the biggest weaknesses or threats. The ones with the lowest letter and lowest number (A1) are the biggest strengths or opportunities.</p>
<p>Using this structured approach makes a SWOT analysis possible and practical for any small business. To make this process worthwhile you must use this information to take action. Work to fix the worst problems first, prepare for the biggest risks, take advantage of the best opportunities, and build your secondary strengths.</p>
<p>About the author:<br />
David E. Coffman CPA/ABV, CVA has 30 years of experience working with and operating small businesses. His &ldquo;Scorecard for Small Business&rdquo; provides an easy to use framework to do an in-depth analysis of any small business. Information about the &ldquo;Scorecard&rdquo; is available at <a href="http://small-biz-scorecard.com" target="_blank" >http://small-biz-scorecard.com</a></p>
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		<title>What You Should Know Before Copying Contracts from the Internet</title>
		<link>http://website-promote.info/planning/what-you-should-know-before-copying-contracts-from-the-internet</link>
		<comments>http://website-promote.info/planning/what-you-should-know-before-copying-contracts-from-the-internet#comments</comments>
		<pubDate>Thu, 23 Aug 2007 23:56:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[planning]]></category>

		<guid isPermaLink="false">http://website-promote.info/planning/what-you-should-know-before-copying-contracts-from-the-internet</guid>
		<description><![CDATA[by: Nina L. Kaufman, Esq.
Copying contracts from the Internet is a bit like wearing your old cousin&#8217;s hand-me-down dresses . . . in order to walk into abee&#8217;s nest (an incongruous image, I know): yes, you&#8217;re &#8220;covered,&#8221; but the style is outdated and they usually don&#8217;t fit you well. Plus, they won&#8217;t provide you with [...]]]></description>
			<content:encoded><![CDATA[<p>by: <span style='color:#FB7014'>Nina L. Kaufman, Esq.</span></p>
<p>Copying contracts from the Internet is a bit like wearing your old cousin&#8217;s hand-me-down dresses . . . in order to walk into abee&#8217;s nest (an incongruous image, I know): yes, you&#8217;re &#8220;covered,&#8221; but the style is outdated and they usually don&#8217;t fit you well. Plus, they won&#8217;t provide you with the protection you need for your particular purpose.</p>
<p>Most small businesses can&#8217;t afford the Versace of contracts, and, frankly, it&#8217;s often not necessary. Sometimes, Kmart will do nicely. However, when you download something for free, it&#8217;s usually worth what you paid for it. Internet contracts need to be mended and altered to make sure they truly fit how you want to do business. But if you have limited experience in making clothing, you risk having the garment unravel at the seams if you try to do it yourself.</p>
<p>In the interest of saving money, you may have downloaded a<br />
freebie contract from the Internet. But it&#8217;s often what you don&#8217;t know - and what&#8217;s not included in the document &#8212; that can hurt you. Internet contracts can be helpful resources for identifying issues for you to think about, but are usually not well thought out, nor are they tailored to the needs of your particular business. If an agreement is not drafted in your favor, it may not give you the flexibility and protection that you really need from your business relationships.</p>
<p>For example, I know of business owners who have formed limited liability companies (LLCs) and have downloaded their ownership agreements from the Internet. When &#8220;Jemma&#8221; got hers from a freebie Internet site, it looked long enough and comprehensive enough, so she and her co-owner (neither of whom are lawyers) signed it. Four months later, Jemma wanted to move to a different state to accommodate her husband&#8217;s career path; plus, Jemma learned that she was pregnant. So the time was right to transition to her new stage of life. But her LLC agreement only allowed her to leave the business (1) if she had died (which she hadn&#8217;t) or (2) as long as her co-owner agreed (which she didn&#8217;t). In short, Jemma&#8217;s agreement had no meaningful &#8220;exit strategy.&#8221; And Jemma did not know that these were among the issues she needed to focus on in creating and signing such an agreement. There were a whole host of things that the LLC agreement did not include, such as how to deal with the client base that each owner brought to the business, how to place a dollar value on the intellectual property that each owner contributed, and how to leave the business should life changes (other than Jemma&#8217;s death) arise. Jemma&#8217;s agreement didn&#8217;t cover any of these issues. In the face of an irate business partner and an insufficient agreement, Jemma found herself staring down the barrels of (1) a lengthy and expensive lawsuit to dissolve the business or (2) a less expensive (but more costly than it needed to have been) way to extricate herself from her business partner.</p>
<p>Similar things can happen with even the simplest of contracts<br />
with your customers. Download from the Internet all you like, but recognize that the document you copy (1) may not reflect the most recent changes in the law (how will you know? - ask a lawyer!); (2) may contain provisions that are harmful to your business (or omit ones that could help you), and (3) may not properly reflect how you want to do business with your customers. Internet contracts may raise some of the important issues, without a doubt. But they don&#8217;t necessarily deal with the specific issues of your situation. In short, when downloading from the Internet: &#8220;one size fits all&#8221; usually means that &#8220;one size fits none.&#8221;</p>
<p>How to avoid this pitfall: ideally, by working with an attorney<br />
who really understands the legal issues that small businesses<br />
face. Although some entrepreneurs may try to economize with a do-it-yourself approach, they often end up costing themselves more because they are not trained, as attorneys are, to spot the issues and problems that can harm them. Taking the time to find a lawyer who meets your needs is one of the best investments you will ever make in the growth of your business. Find out more about how to hire and work with attorneys - and keep your costs down - by listening to the free audio class available through http://www.WiseCounselPress.com. With the help of your lawyer, you can start to make the smart decisions that will protect your company and save you money!</p>
<p>About the author:<br />
Nina L. Kaufman, Esq., is a small business attorney and the founder of Wise Counsel Press LLC. To sign up for their FREE how-to articles and FREE audio class, visit <a href="http://www.WiseCounselPress.com" target="_blank">http://www.WiseCounselPress.com</a></p>
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		<title>It&#8217;s Time To Get All Strategic - Small Business Marketing Stategy</title>
		<link>http://website-promote.info/planning/its-time-to-get-all-strategic-small-business-marketing-stategy</link>
		<comments>http://website-promote.info/planning/its-time-to-get-all-strategic-small-business-marketing-stategy#comments</comments>
		<pubDate>Wed, 22 Aug 2007 03:08:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[planning]]></category>

		<guid isPermaLink="false">http://website-promote.info/planning/its-time-to-get-all-strategic-small-business-marketing-stategy</guid>
		<description><![CDATA[by: J D Moore
So what&#8217;s your small business marketing strategy? I&#8217;m willing to bet that close to 85% of the people reading this are scratching their heads now. Many small business owners fail to create a marketing strategy at all, instead focusing on tactics.
Let me give you one of the definitions of strategy from the [...]]]></description>
			<content:encoded><![CDATA[<p>by: <span style='color:#FB7014'>J D Moore</span></p>
<p>So what&#8217;s your small business marketing strategy? I&#8217;m willing to bet that close to 85% of the people reading this are scratching their heads now. Many small business owners fail to create a marketing strategy at all, instead focusing on tactics.</p>
<p>Let me give you one of the definitions of strategy from the fine folks at Merriam Webster: a : a careful plan or method : a clever strategem b : the art of devising or employing plans or strategems toward a goal</p>
<p>So a strategy is a plan and the implementation of that plan. Tactics are merely the methods with which which you carry out that plan.</p>
<p>Planning is important in small business marketing for a few reasons:</p>
<p>-Planning helps insure you keep a consistent marketing effort.<br />
-Planning helps you set goals and move towards reaching them.<br />
-Planning helps you set and stick to a budget.</p>
<p>Many small business owners are intimidated by the idea of a marketing plan. They think it needs to be a huge formal document with financials and charts. It can be that, particularly if you are going for funding. However, if you are just in business for yourself, your marketing plan can be very simple.</p>
<p>Here are some items I think it should include:</p>
<p>-Your overall vision, value proposition, and unique selling position<br />
-A list of your target markets, and what you know about them<br />
-Your budget for marketing<br />
-A list of strengths and weaknesses with the customer facing side of your business.<br />
-A list of steps you are going to take (I recommend a marketing calendar)<br />
-There are three ways to increase your revenue, and your plan should take each into account:</p>
<p>1. Increase your number of customers<br />
2. Increase the amount of your average transaction<br />
3. Increase the frequency at which your customers buy from you</p>
<p>Most marketing efforts I encounter focus only on #1. However #1 represents the most expensive, difficult, and slow method for increasing revenues.</p>
<p>Remember that marketing is not just advertising and PR. Your plan should encompass your customers&#8217; entire experience with you. It might include changing the way you answer the phone, more frequent followup calls, cleaning the bathrooms at your store more often, adding plants to your reception area. your plan also might include some kind of customer satisfaction survey, maybe during followup calls or during a visit to your business.</p>
<p>Your plan might also include presenting your products or services better, or repackaging them in different ways. It might have you creating a new brochure, or giving sales training to your staff.</p>
<p>Your plan should include the tactics you want to use, and a budget for each tactic.</p>
<p>There&#8217;s an old military aphorism that goes: Even the best possible battle plan has not survived first contact with the enemy. This basically means that the unpredictable always happens - it&#8217;s what makes life interesting. Do not be afraid to revise your marketing plan to respond to changing conditions. However, you still need a consistent and intelligent marketing effort.</p>
<p>You should be able to capitalize on new opportunities and respond to new challenges.</p>
<p>Plan and stay consistent - you will outpace most of your competition.</p>
<p> About the author:<br />
J D Moore Small Business Marketing Coach &#8220;helping small business owners inprove marketing results&#8221; http://marketingcomet.typepad.com</p>
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		<title>3 Essential Tools for Starting and Maintaining a Small Business</title>
		<link>http://website-promote.info/planning/3-essential-tools-for-starting-and-maintaining-a-small-business</link>
		<comments>http://website-promote.info/planning/3-essential-tools-for-starting-and-maintaining-a-small-business#comments</comments>
		<pubDate>Mon, 13 Aug 2007 15:41:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[planning]]></category>

		<guid isPermaLink="false">http://website-promote.info/planning/3-essential-tools-for-starting-and-maintaining-a-small-business</guid>
		<description><![CDATA[by: Ryan Hough
We believe that there are 3 factors that drive the success of small businesses.
1) Acquiring start-up capital
2) Finding customers
3) Accounting for, budgeting and controlling sales and expenses
The following resources will help your small business achieve these success factors.
Acquiring Start-Up Capital
An adequate supply of capital is essential as many profitable businesses fail because they [...]]]></description>
			<content:encoded><![CDATA[<p>by: <span style='color:#FB7014'>Ryan Hough</span></p>
<p>We believe that there are 3 factors that drive the success of small businesses.</p>
<p>1) Acquiring start-up capital<br />
2) Finding customers<br />
3) Accounting for, budgeting and controlling sales and expenses</p>
<p>The following resources will help your small business achieve these success factors.</p>
<p>Acquiring Start-Up Capital</p>
<p>An adequate supply of capital is essential as many profitable businesses fail because they don’t have enough cash to pay their employees and suppliers. But what is an adequate supply of capital? The only way to tell is by doing a significant amount of research on your potential market and formally documenting this in a business plan. I’m sure you know that a business plan is a very important document that is crucial to convincing your banker to lend you money.</p>
<p>There are two ways to obtain a business plan.</p>
<p>1) Do it yourself by amending a business plan template, or<br />
2) Hire a professional to do it for you.</p>
<p>Obviously obtain 1) will be a great deal cheaper.</p>
<p>Our research led to a website that has over 60 high quality and free business plan templates. We also found a directory that you can use to easily find a business plan writer in your city – where ever you live in the world.</p>
<p>Finding Customers</p>
<p>Finding customers is a difficult and expensive task for service business owners such as accountants, lawyers and plumbers. We believe that a cost effective marketing strategy for service business owners is to simply give all their personal contacts a few business cards.</p>
<p>Our research led to a few websites that have pre-designed business card templates. We felt that the diversity and quality of these designs was outstanding. In addition, we found that you can obtain a significant saving by finding a printing service on the Internet. We found that you could get 2,000 full color business cards for as little as US $150.</p>
<p>Accounting For, Budgeting and Controlling Revenue and Expenses</p>
<p>Accurate accounting is very important for small business owners. It’s essential that you have timely access to information that could make or break your business. If stocks are running low – you need to know about it. If a large proportion of your debtors haven’t paid – you need to know about it. If you do not react to these situations quickly you may have a situation where you don’t have enough money to pay your employees – or worse still someone is stealing cash out the till.</p>
<p>Our research led to a website that compares and reviews top accounting software for small businesses. The cheapest software cost US $89.99 and the most expensive software cost US $1,499. It was interesting to note that the top 3 ranked websites were not the most expensive and cost between US $250 - US $300.</p>
<p>Hopefully you now have an idea of some of the tools that you can use to grow and maintain your small business. If you would like to benefit from our research please visit our website. We do not charge for this research and offer the content freely on our website.</p>
<p>About the author:<br />
<a href="http://www.best-quality-small-business-resources.com/" target="_blank">http://www.best-quality-small-business-resources.com/</a><br />
Ryan Hough is the webmaster of best quality small business resources.com, who&#8217;s aim is to help you save time and money by finding reviews and case studies that will enable you to choose the best resources at the right price.</p>
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