Positioning in Small Business Marketing

Are You Using the Right Form of Energy?

by: Al Hanzal

As we near the end of summer, here is a question I have for you, “Are you using the right form of energy to grow your business?” Are you having trouble growing your small business as fast as you want? Are you making all the right moves and still the business just inches forward? Read this article and see if you are using the right form of energy to grow your small business?

Head Energy
My consulting experiences have taught me there are two types of business energy. I call the first type “head energy”. This is the energy that comes from wanting to do better or more with your small business.

• You want more profits.
• You want more customers.
• You want better marketing.

Head energy is very powerful. It can inspire. It can achieve dreams. It can drive you forward.
Head energy also has limitations. Head energy promises fulfillment in the future. Before the future arrives you must sustain yourself along the way. If you fail to sustain the head energy, your hopes and aspirations tumble down. They become “the good idea that was never achieved!”

Gut Energy
I call the second type of small business energy “gut energy”. This energy involves your current business worries; your current business mistakes; the business issues that need fixing right now.

• What is decreasing your profits now?
• What is preventing you from having more customers now?
• What are your current marketing mistakes?

I call this gut energy because it sits right in your gut, churning away. This is extremely powerful energy because it is so immediate. It is right now! It calls for immediate attention. Fix the situation now!
Gut energy is not as glamorous as head energy. It is always more fun to dream about your future than to do the hard work of fixing your current mistakes. But when you want to see immediate improvements in your business, turn to your gut energy.

9 Common Small Business Mistakes

Here I list the 9 most common small business mistakes. Ask yourself if you are making mistakes in any of these areas. If so, you have the opportunity to find powerful energy to move your business forward.

1. Lack of cash flow
2. Poor planning
3. Forgetting your customer
4. Selling versus marketing
5. Lacking needed expertise
6. Misunderstanding credit
7. Becoming an advertising victim
8. Poor customer shopping experiences
9. Making yourself the center of your business

If you find yourself wondering how you can use your mistakes to grow your business, you may want to request my free report, 9 Mistakes That Can Kill Your Small Business. In the report, I provide more details about each of these business mistakes and ways to fix them. You can achieve powerful results in fixing your business mistakes. The report will help you find ways to use this energy to grow your business faster.
To obtain this free report, 9 Mistakes That Can Kill Your Small Business, click here, Free Report, a preaddressed email will be pop up, press the send button. The report will be sent to you via email with the report attached.

Conclusion

Head energy is a necessary part of every small business operation. It provides the vision you need for the future. For quick and immediate improvements, do not over look the gut energy you will find in fixing your current business mistakes. Your gut energy will offer a wonderful opportunity for growing your business in a fast and easy way.

© Al Hanzal August 2004

About the author:
Using simple, low costs strategies, Al Hanzal has helped small business owners improve their profits.