Positioning in Small Business Marketing

Never Stop Learning Posted By : Randy Taylor

It is a fast moving world out there, and I don’t see any signs of it slowing down anytime soon. Technology that was cutting edge just a year or so ago may now be completely outdated today. It is the savvy entrepreneur in any field who can adapt and keep up who will reap the greatest amount of success.

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Turn shy prospects into chatty buyers

Fact: It’s tougher than ever to strike up a conversation with new people these days.

Even those with the gift for gab often have a hard time continuing the conversation after running out of cliches.

Author Scott Ginsberg suggests these 6 creative questions to strike up a lasting conversation with every new person you meet at…

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Center Court Restaurant Sacramento : How To Get Your Restaurant Up And Running… Posted By : L. Seals

Center Court Restaurant Sacramento : The Restaurant business is one of the most competitive businesses to start up. Why? Well, for starters, given that your inventory is very pershable, you will have to constantly replace food and supplies whether or not business is going good. Even if you have no customers all day long, you will still have to dump food that is not consumed, and replace it with fresh food. This seems like common sense, but if you think of this in comparison to other types of

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Consolidate Student Loans and Shop Online

by: Nick Smith

If you run a home business, you know that budgets can be pretty tight. Saving money wherever possible can be the difference between the business that succeeds and the one that fails. This article represents a broad survey of things you can do, from consolidating your student loans to getting small business deals on supplies, that will help you spend less each month.

Next Time You’re Online, Buy Something

Billions of dollars are spent each year online. Rather than suggest that you hurry and move your business online, I’d like to suggest that you add some of your dollars and cents to those billions already spent. Companies who move operations online reduce their overhead costs and often pass on those savings to you. Computers, airplane tickets, even student loan consolidation, can be purchased or arranged online. It has been my experience that I can find almost everything I want online for less than I can find it anywhere else. Next time you’re thinking about biting the bullet and making that big purchase, spend a little time shopping around online and see if you can’t save a few dollars.

Consolidate Student Loans and Get Your House in Order

Chances are good that you’ve been out of school for a while, but don’t skip this paragraph. If you consolidate student loans or other financial obligations, you will typically save a great deal of money each month on your monthly payments. Running a home business often blurs the line between personal expenses and business operating costs – do yourself a favor and make sure you have your personal financial affairs taken care of before you find yourself overwhelmed with past obligations. The government might not have cared about your credit score when they gave you those student loans, but banks looking to give business loans are a whole different story. Making sure everything is taken care will keep financial doors open that, once they’re closed, are very difficult to reopen.

Score One for the Little Guy

Believe it not, most people want small businesses to succeed. There are a lot of people willing to give you a break on prices because you own a home business, but you might need to ask about it. Office supply retailers and computer distributors sometimes offer discount prices to registered small business owners. The savings are not always monumental, but even the smallest savings multiplied over a year or two start to add up to pretty substantial amounts. Shop around to see if the suppliers you use are willing to offer you a discount on supplies or equipment.

Do Without…For a While

I’m probably not the only person that drove a car that was older than I was during college, or who ate Ramen noodles more than once almost everyday. Don’t forget the lessons you learned while you were a poor college student – the same ability to make do with what you have can save you a lot of money in the long run. I had just graduated from college and I wanted to get a new computer to replace the older, though fully functional one I was using. This was before I took my own advice to consolidate student loans, so money was still pretty tight. I wanted to kick myself when I saw that the price on the computer I bought dropped $300 in three months. Some expenses are necessary and unavoidable. For everything else, look to see if you can manage with what you have for a while longer.

Don’t Do It Alone

Nobody likes data entry – it’s time consuming, boring, and time consuming. If you find yourself spending too much of your day punching numbers into spreadsheets, consider hiring someone or outsourcing it to another company. If you think that you can’t afford the part-time salary, do an inventory of your time and see if what you would pay someone is worth the amount of time you’ll be able to invest into the meatier matters of your business.

I know I’m risking sounding like your father giving you a lecture about money, but remember that a penny saved is a penny earned. A successful business minimizes costs while maximizing profits.

About the author:
Nick Smith is a client account specialist with 10x Marketing - More Visitors. More Buyers. More Revenue. For information about how to consolidate student loans, check out Agilix GoBinder.

The Internet Posted By : Dean Barnard

It is rather embarrassing to write about something all of us are more than familiar with. Is there anybody who doesnt know about the greatest invention on earth? After the invention of digit zero, of course!

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Business Meeting Etiquette

by: Jeff Schuman

What makes up proper business meeting etiquette? How do you have
a meeting everyone can leave feeling good about? Meetings have
become an inevitable part of doing business for almost every
business owner. There are meetings with clients, meetings with
employees and meetings with peers or associates.

Almost everyone has suffered through meetings that take up your
valuable time and accomplish very little.

In fact, you may find that you yourself have now become numb to
that fact that your meetings aren’t as good as they could be.
And everywhere you look, it seems as if somebody has another
idea about how to fix your meetings, and make them more focused,
more productive, and – dare I say it? More fun!

So what can you do about it? Simple business meeting etiquette
can help you put on a quality meeting. Here are a few tips and
ideas for meeting planning –

1. Schedule your meetings at the best times -

2. Make sure your meetings all start on time - (and whenever
possible, avoid scheduling meetings when someone is up against a
deadline, or on a tight schedule).

3. Maintain a consistent focus on what topics will be covered –
(use an agenda).

4. Ensure there is a good level of rapport in the group –
(people can talk to each other and exchange ideas about what is
being discussed).

5. Arrive at a decision - (find new ways to avoid covering the
same ground, and ask for input to help create a plan of action.)

6. Use parliamentary procedures - (so that the correct methods
for amending or making a motion, following the agenda and taking
turns before speaking are being followed).

7. Choose the best location and environment for your meetings -
(for example, trying to fit 15 people into a closet-sized room
that doesn’t have windows or a proper ventilation system is poor
planning on your part.)

8. Do not schedule meetings to go over routine topics - (you can
send a memo or email for this.)

9. Talk to your group and make your meetings interactive -

10. Alwaysr ask for feedback from participants and allow them to
present ideas or get involved.

These ten simple business meeting etiquette tips that
guarantee a better meeting for everyone. Follow these and you
will see results on what you covered as well as a better
attendance at future meetings.

About the author:
Jeff Schuman’s small business resource website has the best of everthing to help you run your own small business. http://www.sites-plus.com/business-meeting-etiquette.html

9 things you must do to maximize your chances of obtaining a small business loan

by: Neil Best

To get approval for your small business loan application, you must be able to meet the lending criteria set down. Some organisations are more risk averse than others, and will therefore have more stringent criteria.

To vastly increase your chances of a successful funding application, you will need to present the following information:

1. The reason for the loan. The lender will be looking for something that fits within the normal range and expertise of your business. The amount may cover a number of items, so you will need to cover each.

2. The amount required, and the repayment term of the small business loan you want. (e.g. $10,000 term 5 years, payable quarterly).

3. Details of how you will repay the amount borrowed. For example, “From the increase in profits of reduced running costs of the Whizzbang Go4It”

4. Details of security you will be able to offer to the lender. This will act as reassurance for the lender. If you’re not prepared to put up some aspect of security, then why should they?

5. You will need to include your business plan which will serve to answer essential questions relating to management capabilities, information about the market you operate in. What kind of business you are in etc.

6. 3 Years financial statements. You will need to present quality financial information from your accounting software, preferably signed off by your accountant or tax advisor.

7. Latest Set of Management accounts. Again produced from your accounting software.

8. Accounts receivables (debtors) and payables (creditors) ageing reports.

9. Principals financial statements. – Particularly required if some form of security is necessary.

If you are a new company, the emphasis is going to be on your business plan , and the security (also called collateral) you or your business can provide against the loan.

You must take the time to practice presenting your case to the bank or lender to iron out any glitches. Practice on your colleagues and family (you never know, they might be so impressed, they’ll invest or lend!). It may help to role play the lender and come up with as many pointy questions as possible. The more time you take the better your chances will be. (But remember, don’t fall into the analysis paralysis trap!)

Good luck!

About the author:
Neil Best is an accountant with over 15 years experience in business finance. This article and other useful business finance information such as making effective business plans and sourcing and applying for business grants can be found at http://www.smallbusinessfinancetips.com/small-business-loans.html

Virtual Teams

Virtual Teams (Free Management Library) http://www.mapnp.org/library/grp_skll/virtual/virtual.htm Part of a guide and directory to free management resources on the web. The page provides links to various articles about managing virtual teams. It also offers a virtual teams toolkit that provides a practical introduction to creating a virtual team. Virtual Organisation http://www.seanet.com/~daveg/vrteams.htm A short, clear introduction to the concept of Virtual Teams […]

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Toll Free Virtual PBX Systems Level the Playing Field for Small Businesses

by: Brandi Cummings

Technology, some people fear it, some resist it, and others embrace it. As a small business owner, it could be the best thing that ever happened to your company. With the technology available today, small businesses are increasingly leveling the playing field between themselves and big companies. With toll free virtual PBX (Private Branch Exchange) telephone systems, small businesses are combining today’s technology with traditional customer service to take their business to the next level.

It used to be that only Fortune 500 companies with thousands of employees and 10- story office buildings could afford and maintain a traditional PBX telephone system. Now, with toll free virtual PBX services, anyone with a telephone can reap the benefits of this powerful communications tool. A virtual PBX has all the advantages of a traditional PBX and more without the hassle, hardware, and expense.

A virtual PBX allows small businesses to:
• Project a professional, more established company image
• Have one unified number for office phone, cell phone, fax, and pager
• Make information available to their customers 24/7
• Automate order taking and pre-qualifying processes
• Have web-based, real time access to their system

Small and home-based businesses are using all of these features of their toll free virtual PBX systems to sound and operate like a Fortune 500 company everyday.

Project a Professional, More Established Company Image
Right or wrong, consumers assume a company with a toll free number is a more established and secure company. When a toll free number is attached to a virtual PBX with an automated attendant, that powerful image is perpetuated. An automated attendant will answer all incoming calls with the same professional and courteous message every time, day or night. Professional greetings can be recorded by the business owner themselves, or even by a voice talent, and customized for the needs of the business. It doesn’t matter if the business is operated out of a home office or the Oval Office. The caller hears a professional greeting each and every time they call.

Unified Voice and Messaging System
With a toll free virtual PBX system, small businesses only need one telephone number. This number can be an office phone, cell phone, fax, and pager all in one. Gone are the days of having to put 3 or 4 different numbers on business cards. Now the virtual PBX toll free number replaces them all. When a call comes in to the toll free number, it can be routed to any local number. It can even be programmed to route to different numbers at different times of the day or even different days of the week. A call never has to be missed again. That kind of flexibility is unheard of with a traditional toll free number or a hardwired PBX. If the call is not answered, or is sent to voicemail, the virtual PBX system can even send out a page to let the user know that there is a message waiting for them. The toll free number also acts as the fax number. When a fax is sent, the system recognizes it as a fax and can store it in the fax mailbox for later retrieval, forward the faxed document to a local fax machine, or even send the fax to an email address as an attachment. The unified messaging feature unchains small business owners from the home or small office and allows them the flexibility to get out and build their business while still being available to their customers.

Powerful Automation
No matter how efficient a small or home-based business is, they simply cannot be available to their customers all the time – unless they have a toll free virtual PBX system. If a caller has questions they want the answers now. If they don’t get those answers when they call, chances are they’ll look some place else. Making sure information is available, even when a live person isn’t, can be the difference between someone becoming a customer or moving on to the competition. A toll free virtual PBX allows the storage of an unlimited amount of information for callers to retrieve 24 hours a day, 7 days a week. Menus broken down into what kinds of information a caller might need, make it easy for them to navigate the system and get what they are looking for. Faxes can even be attached so the caller can request an automated fax back. For a business that needs to pre-qualify their callers, or would just like to get some information about them, can take advantage of question and answer voice mailboxes. A set of pre-recorded questions can be asked of the caller and the voice responses then saved in the system and emailed as a sound file. These automated processes not only save time, but they also make sure callers can get the information they need when no one is available.

Web Based System Access
A toll free virtual PBX is just that, virtual. What that means for a small business owner is that one, there is no hardware to maintain or software to buy, and two, that they can access their system from anywhere they can get online. Online system access is one of the most popular features of a virtual PBX system. Web-based system access allows users to check their voice and fax messages over the internet or have the messages delivered directly to an email address. Of course, messages can still be checked from any touch-tone phone, anywhere.

A small business owner has administrative access to check the call logs of all incoming calls to their toll free number and use the call capture feature to not only capture the phone number of the person calling, but also their name and address. It also allows a user to run reports based on different criteria chosen. For example, reports could be run to show when the busiest time of the week is for customer service or if the call volume increased after a specific ad campaign was released. The applications are endless.

With all these powerful features, and most times more, it’s amazing that toll free virtual PBX systems can be found at a reasonable price. Most systems offered are between $9.95 and $29.95 depending on the capabilities and size of the system. Many will offer a varying number of voice mail boxes, features, and minute plans. A good toll free virtual PBX service provider can also customize systems if needed.

Technology is ever changing in today’s fast paced world. Small business owners will either have to embrace it or risk being left behind.

About the author:
B. Cummings is the Director of Marketing for TeleCentrex, a leading provider of toll free virtual pbx services. To see how a virtual pbx service applies to your business visit http://www.freedom800.com

Small Business Debt Collection Letter Writing

by: Joel Walsh

Writing a debt collection letter is one of the most important skills of any small business owner. Do you have what it takes to get the money you’ve earned?

I have a confession: I’m a business writer who’s let clients get away with not paying me–a huge sign of failure of my writing abilities. You see, I never learned one of the most important writing skills for any self-employed person or small business owner: how to write a debt collection letter.

Debt collection letters–an overview

“Debt collection letter” in the singular may be an oxymoron, since unfortunately, one is rarely enough. You should have a series of letters to send to deadbeat clients, each one becoming a little more insistent. Here are some ideas for a five-letter series.

1. Don’t make your first letter look like a collection letter at all. Make it a friendly note. You’re more likely to get money from someone who thinks of you as a partner than a dun.

2. If that first letter doesn’t get a response–and usually it won’t–send another the next week that’s more urgent and directly asks for the money. Express your concern that you have not been able to contact the client. Ask if he or she is all right, and if he or she is having any trouble paying.

3. The next week, if you still have not gotten a response, send a letter referring to the payment terms in the agreement you and the client originally made (you did have some kind of written agreement, even if it was just on the back of your invoice, right?). Mention the effect this nonpayment is having on your cash flow, and that your business’s cash flow is just as important as theirs.

4. Still no response by the next week? State plainly that you are asking for the money for the final time before referring it to collections. Include a copy of the entire agreement between you and the client.

5. If you still have not heard back from the client, and are confident that you do not simply have a problem with their contact information, call a collection agency—in fact, you may have wanted to have gotten a collection agency from step one (more on that below).

More Tips for Successful Debt Collections

Tip: Don’t wait to start asking for your money.

If it’s been a week since the payment deadline passed, it’s been a week too long. Send out that first “reminder” letter today. Don’t hesitate to send these letters as little as a week apart from each other. The longer your bill goes unpaid, the less likely it is you will ever see that money again.

Tip: If you’ve been sending email, try sending paper.

For whatever reason, there are people who take a paper letter more seriously. There’s also the real chance that your emails really are not getting through reliably, or are ending up at the bottom of an overflowing Inbox.

If you do send email, make sure it’s digitally signed. A digital signature proves that you sent the email to the specific recipient. In fact, you might want to make sure all your emails to clients and prospects are digitally signed, to have solid documentation of everything you said, and everything they owe.

Unlike with regular emails, the date, time, “to” and “from” fields can’t be forged, so the email has legal standing, even more than certified mail. While web-based email programs cannot send digitally signed email, there are third-party services that will let you send hundreds of digitally signed emails from a desktop email program for only a few dollars a month.

Tip: Follow up your debt collection letter with a telephone call.

As any collection agency will tell you, telephone calls are useful if your debtor has ignored the collection letters. But with caller ID, Caller Blocking and voice mail - if people don’t want to take your calls it is hard to reach them. This technique could be especially effective in the case of someone with whom you know will answer their own phone.

Of course, your writing skills won’t go to waste: you need to make sure you have scripted what you want to say. You should take the same attitude and touch on the same points as your letter. Whatever you do, don’t let yourself get sidetracked, and don’t be embarrassed. They’re the ones who are putting you out.

Don’t know your deadbeat’s telephone number? Try looking up the “Whois” record of the business’s website, which usually has the owner’s telephone number.

Does all this sound like too much work?

If you’d rather be writing proposals than collection letters, there are small business collection agencies that will take on debts for as little as $20 each. After all, your client had enough sense to go to you rather than doing your specialty themselves. Shouldn’t you have as much sense when it comes to your debt collection letters?

About the author:
Joel Walsh is a regular contributor collection-agency-information.com Read all his articles on small business debt collection: http://collection-agency-information.com[Web publication requirement: use “small business debt collection” as anchor text/visible link text for http://collection-agency-information.com]