Positioning in Small Business Marketing

Should You Relocate Your Small Business?

Are you a small business owner who runs your own retail store? If you are, how is your business currently going? If it isn’t going too well or as well as you had originally hoped, you may be wondering whether you should just throw in the towel and give up. Yes, this is something that you can do, if you want, but there may be other alternatives; alternatives that could allow you to keep your small business open. One of those alternatives involves relocating your small business.

When it comes to relocating a small business, there are many small business owners who think that it is a good idea and others who think that it will only end up being a waste of time and money. If you aren’t yet sure what type of perspective you have, you may at least want to further examine relocating your business to another building or even another city or town, especially if your only other options is to close your business doors down.

As you likely already know, there a number of pros and cons to relocating a small business. One of those cons is the difficulty. If you run a retail store, even just a small specialty retail store, there is a good chance that you have quite a large selection of merchandise; merchandise that needs to be carefully moved, as well as other office supplies and store fixtures. It can be a big hassle to move a retail store from one location to another. Although it can be considered a hassle, it is also important to mention that it can be done, with a lot of patience and hard work.

Another con or downside to relocating a small business is the uncertainty. There are some small businesses that just aren’t right for making money. Some business owners don’t want to realize this though, so they continue to believe that they always have the chance of make money. Even if you take the time to find the perfect building for your retail store, as well as examine the local economy, and your competition, you are still not given any guarantees. Of course, that is something that you knew when you originally decided to start your small business; therefore, a lack on guarantees may not actually be a large problem for you, although it should always be kept in the back of your mind.

Although there are a number of cons or downsides to relocating a small business, there are also a number of pros or plus sides to doing so as well. One of those pros is a fresh start. When relocating a small business, many small business owners carefully take the time to choose which building they would like to relocate to, as well as what city or town they would like to relocate to, if looking to “really,” relocate. This carefully thought out decision can actually increase your business’s chance of seeing success. A fresh start, but one that is carefully examined, may be just what your small business needs to revitalize itself.

Before you decide whether or not you would like to relocate your small business, it is important that you speak to your current landlord or your financial lender. As for speaking with your current landlord, you may be legally bound by a commercial lease. As for speaking with your financial lender, you may need to borrow some money to relocate your small business.

Decision-Making is a Serious and Growing Problem

The 2004-2005 Teradata Report on Enterprise Decision-Making shows that over 70% of the respondents say that poor decision-making is a serious problem for business. The top casualties of poor decision-making are profits, company reputation, long-term growth, employee morale, productivity and revenue.

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Should You Close Your Small Business Down?

Are you a small business owner who feels as if you are stuck in a money trap? Although a large number of small business owners are able to make money with their businesses, there are others who only end up losing money. If you think that you are one of those small business owners, you may be wondering if the time to get out of the business is now.

When comes to determining whether you should close down your small business or give it a few more chances, there are a number of important factors that should first be examined. One of those factors is your current financial situation. Do you think that you could afford to keep your business open for a little bit longer, even just a few more months? If you can do so, you may want to think about doing so. What you need to remember is that all small businesses, including those that are mainly operated online and those that are mainly operated offline, have slumps. It is not uncommon to have a few bad months. If given time, you may see your business and its financial outlook start to improve.

Another important factor that needs to be examined is your business’s location. If you are running an online business, this isn’t much of a problem for you, as you can simply sell your online website or just close it down and discard it forever. However, if you run a local business, you may have a rental contract with your commercial landlord. While some commercial landlords are understanding, when it comes to businesses that need to close down due to lack of success, there are others who just want their money. Whether or not you can get out of your lease without being sued for the remaining amount is another factor that should be used to determine whether or not you should close your business doors. If you find that you need to pay off the remainder of your lease, you mine as well keep your business open.

It is also advised that you examine all of your equipment, supplies, and merchandise, if you were running a retail store. If you were running a retail store, you may want to think about having a liquidation sale, before officially closing your business doors. This will give you the opportunity to make a little bit of money from your leftover merchandise. Also, if you can’t see yourself using your office furniture or other fixtures, you may want to think about selling them as well. When it comes to closing down a business, you want to try and be able to recoup as much as your startup costs as you can, as it may help to lessen the financial burden.

As it was outlined above, it is often easier for many online business owners to close their business doors, because they often have less invested into their business. If you would like to close your storefront doors, but you still think that your business has a chance of success, you may want to think about opening up an online business. With online businesses, you often just need an online website that allows your customers to order products or services and you have available and pay for them, it is as simple as that!

Pros and Cons of Starting Your Own Specialty Store

Are you looking to become a small business owner? If you are, you will find that you have a number of different opportunities to choose from. One of those opportunities includes starting your own specialty store. Specialty stores, like many others small businesses, have their own pros and cons; a few of which are briefly outlined below.

Before examining the pros and cons of opening up your own small specialty store, it is important that you know exactly what a specialty store is. In all honesty, there are a number of different specialty store definitions. For instance, some define specialty stores as stores that carry merchandise that is often difficult or hard to find. There are others who define specialty stores as stores that focus on a particular type product, like motorcycle equipment or plus size clothing. In most cases, those that choose to open up specialty stores have a passion for what they are selling.

Speaking of having a passion for what they are selling, there are many specialty store owners who love their small businesses because of that passion. In keeping with the above mentioned examples, a specialty motorcycle store may be run by an avid motorcycle rider or fan and a plus size clothing store may be run by a plus size individual with a fashion flare. Being able to hone in on one of your hobbies it is a great way to spend your days doing something that you know and love. It is also important to note that you can also make a profit at the same time.

Another pro or plus side to starting your own small specialty store is the options that you have. When starting a specialty store, there are many individuals who have a dream of running their own little storefront store, one where customers can come inside and wander around. In addition to opening up a storefront location, specialty stores can also be opened online. In fact, over the past few years, the popularity of online specialty stores has increased in popularity among shoppers. For that reason, you may actually want to think about having both a storefront location and an online business.

Although there are a number of pros or plus sides to starting your own specialty store, you will also find that there are a number downsides to doing so as well. One of those downsides is the competition, especially if you are only interested in having a storefront location. Unfortunately, many large big box retailers have started carrying just about everything under the sun in their stores. Customers tend to like this because they can do all of their shopping under one roof. Unfortunately, the same can not be said with a specialty store. Yes, if you do open up a specialty store, you will still find yourself getting customers, but it may not be as many as you had originally hoped for, thanks to the tough competition.

As you can see, there are a number of pros and cons to starting your own specialty store, like any other type of business. If you are interested in starting your own small business, whether you want it to be a specialty store or not, you are advised to carefully plan out your business before deciding to go ahead and get started. Taking the time to make sure that you are making the right decision is the best way to profit from the development of a small business, not lose money.

Six Sigma for Small Business

by: Peter Peterka

It is not surprising that some people may perceive Six Sigma as being only for large corporations. Major corporations such as Allied Signal, Black & Decker, Dow Chemical, Dupont, Federal Express, General Electric, Johnson and Johnson, Kodak, Motorola, Sony, and Toshiba have all rolled out Six Sigma efforts and achieved outstanding results. Yet, it is incorrect to think that Six Sigma process improvement results can only be achieved by huge organizations. Small businesses can also succeed in implementing Six Sigma and reap the process improvement benefits that Six Sigma provides.

Certainly, there are factors that can be disadvantageous for implementing Six Sigma in a small business rather than a large business, such as lack of resources and expertise in change initiatives. However, there are also characteristics inherent in small businesses that can speed up the effective implementation of Six Sigma more than in large businesses, such as flexible process flows, a shorter decision-making chain, and higher visibility of senior management.

Six Sigma can work in any size business because the nature of Six Sigma is dependent upon characteristics inherent to any business, not on the size of a business. Six Sigma MAIC (measure, analyze, improve, and control) disciplines work no matter the size of the organization or even the size of the Six Sigma project.

Small businesses do have constraints that limit their ability to initiate a large scale Six Sigma implementation. However, there are ways to overcome these limitations. Small businesses don’t have large reserves of excess cash to earmark for the massive training programs employed by the large corporations in implementing their Six Sigma programs. Small businesses generally can’t afford to have full-time Master Black Belts on staff and may not have the personnel with the skills and expertise to step into the role of Black Belts without extensive training. A certified Six Sigma consultant can act as your Black Belt for the initial projects until you have generated sufficient savings to be able to provide some of those savings for training your own people. Training happens at a slower scale for smaller companies but it still happens. Financially, savings realized from the first set of projects usually justifies the entire cost of the Six Sigma training.

Once some members of the organization have been trained as Green Belts, Six Sigma projects proceed with Green Belts executing Six Sigma processes. Incrementally, Green Belts are developed into Black Belts and new Green Belts are trained. Using a more gradual training approach addresses many of the constraints of smaller companies and allows them to implement Six Sigma at a pace a small business can more easily manage.

There is a benefit to implementing Six Sigma in a smaller business. Because of the size of a small business, the financial results and cultural transformation that stem from Six Sigma will propagate more quickly through a smaller organization. Focusing the Six Sigma tools at virtually any properly scoped project will drive savings to your bottom line and achieve breakthrough change in your organization.

About the author:
Peter Peterka is the Principal Six Sigma Consultantin practice areas of DMAIC and DFSS. Peter has over 15 years experience in including implementation of Six Sigma for small business with a variety of organizations. For additional information please contact Peter Peterka at Six Sigma us.

Small Business CRM Is Here To Stay

by: Cameron Brown

If you ask most small business owners what priority CRM has in their short-term business plans, chances are you’ll get more than one blank stare. The fact is that most small business owners don’t even know what CRM is not to mention how significantly it can benefit their growing company. This prevailing ignorance of small business CRM (customer relationship management) usually stems from just a few basic causes.

Excuses not to invest in small business CRM
The first and most common reason for disinterest in small business CRM is the very nature of small business. With limited financial and personnel resources at their disposal, business owners believe they can’t afford the money or time that a small business CRM system would require to show a significant ROI. Often times the chief concern is just staying afloat long enough to sign that big contract or receive a large product order.

Still other owners of new businesses believe that they can build and maintain quality customer relations simply by the virtue of the their cordial personality or particular market niche. They see small business CRM as an unessential luxury to be enjoyed exclusively by their larger competitors. What these owners often find is that without sufficient small business CRM support their business will never expand beyond the number of customer names they can remember. The problem is compounded when the company expands into internet sales (an essential move by any growing company) and suddenly finds its present customer tracking system overwhelmed by the sheer amount of incoming customer information.

The Bottom Line
The bottom line, as all successful small business owners have learned, is that it takes more than one good idea to build long-term business growth and stability. You may be great at attracting new customers to your business, but if you fail to care for, track, and understand your customer base, not only will you hemorrhage your hard-won clientele, you will also fail to capitalize on future opportunities by not anticipating future market trends.

The Solution
The good news about small business CRM is that there is an increasing number of automated systems available at prices that most smaller companies can afford without too much difficulty, usually around $2000 a year. Some CRM companies, effectively eliminating the need for small business owners to micromanage their CRM system, largely manage newer small business CRM systems. Now small business owners can reap the benefits of a smooth running CRM system with a minimal time/financial investment.

Features to look for in a small business CRM system
There are many features available to small business CRM users designed to not only track sales, but also cause sales. Here are some features to look for.
· Power Dialing-This feature allows your outbound sales agents to place 300%-400% as many sales calls, effectively quadrupling your workforce.
· Voice Messaging System-Allows you to automatically record and send sales calls designed to elicit a customer call back.
· Custom Fax and Email-Following up on leads with timely fax and email can mean the difference between closing sales and missing out on potential revenue.

Other ‘must-have’ features include:

· Calendaring
· Marketing management
· Sales management
· Order and quote management
· Service management

With the ability to outsource these business functions, small business owners can concentrate on implementing strategies that they’ve had to hold off on due to lack of customer information and/or time.

About the author:
Cameron Brown is an internet marketer specializing in phone sales. For more information on small business CRM, please visit Inside Sales.

Pros and Cons of Starting a Business

Are you interested in starting your own small business? If you are, you may already have your mind made up. If you are still toying with the idea of starting your own small business, you may be wondering whether or not your dream is one that should stay a dream or one that could actually become a profitable reality.

To get a good idea as to whether or not you should start a small business, you may want to examine the pros and cons of doing so. These pros and cons may help make it easier for you to decide whether or not a small business is right for you. A few of the most important small business pros and cons are touched on below.

Perhaps, the biggest pro or plus side to starting your own small business is the fact that you will be achieving a dream of yours. There are many individuals who have a dream to start their own business, but many rarely end up doing so. One of the reasons for that is fear. Many are afraid of failure. Yes, you and your small business venture may fail, but many say the ride was worth taking, no matter how good or bad the outcome turned out to be.

Another pro or plus side to starting your own small business is type of businesses that you could start. For instance, did you know that you could open up your craft store, run a payroll processing company, start a dog grooming salon, or start your own hair salon? When it comes to starting your own small business, you will find that the possibilities are literally endless.

In connection with the types of businesses that you can start, did you also know that those businesses can be run in different ways? For instance, if you are interested in opening up a dog grooming salon or even a hair salon, did you know that you could rent your own commercial building space or even run the business out of your home for a while? Also, depending on the type of business you run, you may even be able to have an online store. In fact, it is not uncommon for many small business owners, who sell products, to have storefront retail stores, as well as online retail stores. Once again, the possibilities are basically endless.

Although there a number of pros or plus sides to starting your own small business, you will also find that there a number of downsides or cons to doing so as well. One of those downsides is the fact that there are not really any guarantees. Sometimes even the best small business plans fail. There a lot of factors that go into determining whether or not a business can be a profitable one, like the ability to reach the targeted market, startup costs, monthly expenses, and location. While there are steps that you can take to help improve your chances of success, there are still no guarantees.

Another one of the cons or downsides to starting a small business is the startup money needed. Yes, there are some businesses that have smaller startup costs than others, but almost all small businesses do have startup costs. The good news though is that if you don’t have the required funds, you may be able to obtain financing for your small business project. The only thing is that you need to have good credit to do so. So, if your credit currently isn’t in good standing, you may want to think about working on it now. The sooner you get your credit repaired, if it needs to be, the sooner, you can start opening up your small business.

The above mentioned pros and cons are just a few of the many associated with trying to start your own small business. In all honesty, you may want to think about creating your own pros and cons list. If the pros outweigh the cons, starting your own small business may be something that you should look into doing.

Pros and Cons of Getting Small Business Health Insurance

Are you a small business owner? If you are, how many employees do you currently have? If you have under fifty or one hundred employees, in total, you can often legally be considered a small business. Although you may have already deemed yourself a small business, the actual definition is important, as it will have an impact on your taxes, as well as your ability to get health insurance. If you are a small business owner, there is a good chance that you need to buy your own health insurance, if you don’t already have insurance. When doing so, you are advised to also look into getting small business health insurance for your other small business employees.

When it comes to getting small business health insurance for themselves and their employees, there are many small business owners who wonder why they should even bother. In all honesty, it depends. First, it depends on the type of business owner that you would like to be known as. Secondly, it depends on the area that you live in or operate a business in. There are some areas that do not give employers the option to offer insurance to their employees, as it is required by law. So, before you start contemplating whether or not you even want to purchase small business health insurance for you and your employees, you need to see if you have to or not.

Although you may be faced with some rules and restrictions, you will likely find that you have the option to provide small business health insurance to your employees only if you want to. For that reason, you may want to think about examining the pros and cons of doing so. Creating a pros and cons list for yourself may make it a little bit easier for you to decide whether or not small business insurance is needed for you and your small business employees.

To get your own personal pros and cons list started, you will want to add options to the pros side. When it comes to getting small business health insurance for you and your employees, you will find that you have a number of different options. In the United States, there are a number of different health insurance companies that offer coverage to small business owners, just like you. In fact, many health insurance companies offer multiple plans, many of which may be perfect for you and your small business employees. Having a number of different options makes it easier to find a small business health insurance plan that you like and can afford.

In fact, another pro or plus side to getting small business health insurance for you and your employees is that you don’t have to pay for the insurance all by yourself. This is something that many small business owners mistakenly believe. Many large, well-known nationally companies require that their employees pay a portion of their health insurance costs and you can do the same thing. You may want to think about making your employees pay half of their insurance costs or so. You will, however, want to make sure that it is an amount that you and your employees all agree. You may want to think about automatically taking the cost of health insurance right out of their paychecks, to prevent any mistakes or miscommunication from occurring.

One of the few cons or downsides to getting small business health insurance for you and your employees, now that you know that cost isn’t as big of an issue anymore, is the fact that not everyone may want to be insured. Before going out and buying small business health insurance, it is important that you get an idea as to how many of your employees need health insurance and are able to afford it. Purchasing too much insurance coverage can end up costing you a considerable amount of money; therefore, you want to make sure you have accurate information to base your decision on.

In addition to the above mentioned pros and cons, you are advised to add any additional pros and cons that you can come up with to the list. In the end, the decision as it whether or not you want to buy small business insurance for you and your employees is yours to make, but you may want to turn to your pros and cons list for guidance.

Moneymaking phone numbers

Napoleon Barrigan, founder of 1-800 MATTRESS, finds his easy-to-remember toll free number generates calls even after his advertising stops.

See for yourself if an unforgettable toll-free number makes dollars and cents for your business at…

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Marketing Your Small, Locally Owned and Operated Business

Are you a small business owner, but one who owns a business that has a physical address, instead of an online one? If you are, you can actually be considered the owner of a locally owned and operated business. One of the many benefits to being a small business owner who runs a locally owned and operated business is that you are often well liked by the locals, as your business helps their economy. Unfortunately, being well liked by some locals isn’t enough to keep your business afloat and profitable. That is why you also need to rely on marketing.

When many of us think of marketing, we often associate marketing with online businesses. What you need to remember is that even storefront businesses need to be marketed, especially if they are selling something, like a product or a service. If you are running your own storefront business, no matter what you are selling, it is important that your customers first know that you exist. This cannot be done without marketing, which is also commonly referred to as advertising. Just a few of the many ways that you can go about advertising or marketing your locally owned and operated small business are outlined below.

Perhaps, one of the best ways to go about marketing your locally owned and operated small business is by using the television. It is no secret that many individuals enjoy watching television. If you have a few local channels, you may be able to get your advertisements aired on those stations. Of course, you need to know that television advertising can be fairly expensive, but most business owners find that it does work. If you are looking for a similar marketing approach, but one that is a little bit more affordable, you may want to think about trying radio advertisements.

One marketing approach that many do not always associate with marketing, but should involves the phone book. If you run a locally owned and operated small business, you should have your business listed in the phone book. First, you will want to make sure that your business is listed in the yellow pages or the business directory section, as well as the white pages. You may also want to think about taking out an advertisement in the yellow pages. This advertisement doesn’t have to be a full page ad or even a half a page one. Many times, phone book users examine all of advertisements, especially the colored ones or the ones with pictures before flipping through the actual business listings.

Although you may not necessarily think about it at the time, you should use the internet to help market your small, locally owned and operated business. There are many business owners who tend to think that this approach is ironic, due to the fact that they don’t run an online business, but it could actually help to bring you a lot of business. When it comes to turning to the internet, you don’t necessarily have to open up an online store, if you are selling something, like a product or service, but you may want to create an informational website about you and your small business. For instance, if you operate a tax preparation service, you could online your training and your experience, the rates that you charge, and where your business is located. It may even be a good idea to get customer testimonials from past clients; clients who were pleased with your work.

The above mentioned marketing approaches are just a few of the many ways that you can go about marketing your small locally owned and operated business. Despite what you and many others believe, there are actually just as many, if not more, ways to market a storefront business than there are to market an online business. For additional marketing approaches that you may want to try using, you may want to think about taking a small business marketing course or investing in a number of small business marketing resource guides, like books.